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BAPE Line Of Clothing: A Look At Popular Culture

Author: ChrisChanning Total views: 7 Word Count: 438

BAPE is the next thing in fashion, from what can be seen from music videos and other media sources. The clothing line is fresh out of Japan, where it has become one of the dominant forms of clothing for hip hop and rap groups. But not many know the true history of the BAPE line of clothing, which is quite interesting indeed.

How BAPE Rose To Fame

The BAPE line of clothing stands for "A Bathing Ape." The company behind the clothing line is based in Japan, where the founder actively marketed the idea of BAPE clothing to friends, family, and to any musician in the area.

As luck would have it the founder of BAPE clothing, who goes by the name of Nigo, enjoyed vast marketing success by targeting the music industry. He pressed for musicians to wear his clothing at concerts, which in turn made fans want to buy the clothing line from association.

Bathing Ape Fashion In Today's World

In today's culture, the clothing line has spread to multiple countries. Among the dominant countries are the United States and Japan. There are now multiple locations in each country where trendy individuals can purchase the product.

BAPE clothing has received worldwide recognition thanks to the simple marketing ploy Nigo employed in his first campaign. From the very start, he targeted the music industry as a way to sell his product. Today popular hip hop artists such as Kanye West commonly wear the apparel in music videos- giving the BAPE line massive exposure.

Creativity Sells For BAPE

The thing that made BAPE so popular was the original design. Too often has society seen dull and boring designs shoveled out of generic clothing companies. Thanks to the simple creativity and the good marketing practices of Nigo, the BAPE line of clothing has achieved worldwide recognition.

Specifically, BAPE commonly uses "loud" designs in their apparel. It isn't uncommon to see contrasting colors, many shapes or images, and overall a busy looking design. This is a change from the norm, which is to have simple colors that blend moreso than contrast.

But contrary to popular belief, BAPE does far more than just shirts. They also create designs in footwear, jackets, hoodies, and even hats. The hoodies and jackets are very famous, as they are the most commonly featured in music videos of hip hop artists and rappers.

Final Thoughts on BAPE Clothing

The popularity of the clothing lines BAPE offers is still running strong. Because it is indeed so, buying BAPE clothing is safe from the "one month trends" that sometimes plague the fashion industry. Likewise, it can be seen as a longterm investment as the clothing line isn't going anywhere soon.

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